Former international, Maureen Mmadu, was reported to have facilitated the deal which the Nigeria Nationwide League One (NNWL) signed with Hungary-based drink manufacturing company, Watty.
The agreement which runs until 2018, includes recognition and various exciting cash prizes for player of the week, month and season as well as for the team of the month and season.
The former Falcons player, also made it clear that she was also interested in helping out with the women league, where she launched her career.
“I accepted to partner the Nigeria Nation Wide League One for the love I had for the development of grassroot football,” Mmadu told Goal.
“Naturally, as the representative of Watty, I could have made lots of sales as distributor but I just think this was a way to give back by helping grassroots talents in Nigeria.
“I remembered our women league days when we had Pepsi as sponsors and this motivated me on doing the same to bring back the lost glory. They gave us endorsement deals and many other attractive gifts.
“Sincerely, I never ignored the women league but because nobody approached me. If they approach me and come with a partnership deal, I will study it and see how we could work this out. The door of partnership is still not closed to the women league because that’s close to my heart.
“We need sponsors in the women league because we have some private bodies sponsoring teams in the league but when you keep giving and not getting anything, it becomes frustrating.
“We don’t have to be shy. You can’t sit and wait for people to come and sponsor your team. When we move out, we can get more organisations to come and sponsor the women league.
“I’m advocating and advising that we should have sponsors. At the same time, clubs should not wait for the league body to bring sponsors before they go out to sell their teams.
“Fifa is investing so much in women’s football and bridging the gap with the men’s game. We in Nigeria need to sit up and look for sponsors and put up the right organisational structure.
“As players and administrators of women’s game, we must agree and share the same interest on moving the game forward. We must do more in marketing our teams it will attract organisations who know there is something sweet in partnering football teams.”