ShowMax, a South African subscription-based video-on-demand service, has announced that its TV shows and movies have been viewed by its customers over 10 million times.
In total, more than five million hours of content have been viewed on the platform, the equivalent of more than 500 years if played back-to-back.
“We knew we had a good product and an incredible engineering team when we launched ShowMax, but hitting this milestone in under a year is tangible proof that we’re on the right track,” said Barron Ernst, Chief Product Officer for ShowMax.
Launched in 2015, Naspers-owned ShowMax has the largest video entertainment catalogue in Africa with over 20,000 episodes of hit TV shows and movies.
ShowMax has been specifically designed to cater to local needs. It has some amazing features that has contributed to its rise, even in the face of adversity.
On ShowMax, users can download content to their Android and Apple smartphones and tablets for viewing offline, opt to stream videos in low quality to save data, and pay for the service using prepaid vouchers – not all customers have a credit cards you know.
Also, users have easy (and cheap) access to contents due to partnerships with local connectivity providers, and access a large selection of local and international (Hollywood and the UK) contents.
“The positive reception we’ve had so far has come from listening to the needs of our customers and avoiding a one-size-fits-all mentality. There are still loads to do and we’ve got a bunch of developments in the pipeline, but I’m pleased with what we’ve achieved so far, “concludes Ernst.
These features, and more, have contributed to ShowMax’s growth in Africa and beyond – the service is now available in 37 countries in Africa, and supplies services to another 28 countries outside the continent.
ShowMax is accessible across a wide range of devices from smart TVs, media players and computers to smartphones and tablets. It is also available via the DSTV Explorer
Its contents, both international and local, are delivered by leveraging relationships with major production studios from across the globe.