When it first launched at the beginning of July, Pokémon Go erupted in popularity, surpassing Tinder and threatening to overtake Twitter in just days.
But now, the craze has begun to fizzle out.
New data reveals a steady decline in the number of daily players, along with a sharp drop in user engagement that could finally allow competing firms to ‘breathe a sigh of relief.’
Pokémon Go reached peak ‘daily active users’ in mid-July, at nearly 45,000,000, and has seen a drop in these numbers since, Bloomberg reveals.
Now, the figures sit at around 30,000,000.
Using data from Sensor Tower, SurveyMonkey, and Apptopia, Axiom Capital Management has found that Pokémon Go is experiencing a downward trend across multiple facets, including downloads, engagement, and time spent on the app per day.
While it may not spell good news for the game, this may come as a relief for Facebook, Instagram, Tinder, Twitter, Snapchat, and other apps threatened by Pokémon Go’s sudden popularity.
‘Given the rapid rise in usage of the Pokémon Go app since the launch in July, investors have been concerned that this new user experience has been detracting from time spent on other mobile focused apps,’ Senior Analyst Victor Anthony, of Axiom, told Bloomberg.
The data shows that user engagement plummeted at the start of this month, dropping from 100 percent at the time of release down to 40 percent on August 4.
While this was followed by a spike back up to nearly 100 percent, engagement is once again declining.
‘The declining trends should assuage investor concerns about the impact of Pokémon Go on time spent on the above named companies,’ Anthony wrote.