NBC Signs Multi-Year Deal To Create Original Contents For Snapchat

NBC Universal has signed a multi-year deal with Snapchat to produce original content for the messaging app, a Snapchat executive told Reuters. nbc in

NBC is set to kick off this initiative with “The Voice on Snapchat”, a series that collects user-submitted performances judged by ‘coaches’ from the broadcaster’s singing show “The Voice”, the Wall Street Journal, said on Monday.

Apart from the “The Voice”, NBC’s popular originals like “The Tonight Show Starring Jimmy Fallon” and “Saturday Night Live”, are likely to be available on Snapchat this fall, said the Journal, which first reported on the deal.NBC Universal could not be immediately reached for comment.However, this is not the first deal between the parties.

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¬†According to Bloomberg, Snapchat chalked up a deal with NBC in April to show highlights from the 2016 Olympics.These deals show the broadcaster’s effort to woo younger audiences who are increasingly shifting to online media for their entertainment fix, ditching traditional cable services, a trend called ‘cord-cutting’.Snapchat, which has more 100 million users, is known for automatically making posts disappear after 24 hour
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Chukwuyem Ogala is a content writer at Edliner. A multifaceted personality with a degree in Economics. He has a strong passion for Rap music and sports. A big fan of the NBA, likes Rafael Nadal and has a crush on Serena Williams. Chuks just strives to be better and wants to be heard globally.

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