Intel has unveiled a virtual reality headset that allows nearby objects from the real world to be integrated into its computer-generated views.
It describes Project Alloy as being a “merged reality” device. One key advantage, Intel says, is that users will be able to see their own hands.
It intends to offer the technology to other manufactures next year, but will not sell the headsets itself.
The company is keen to avoid repeating the mistake it made with smartphones.
The California based company has previously acknowledged that it botched an opportunity to supply Apple with chips for its original iPhone.
It subsequently lost out to rival ARM based technology that now powers the vast majority of handsets.
Project Alloy marks an opportunity to pitch its RealSense depth-sensing cameras, Replay graphics-creation software and other proprietary inventions to others before virtual reality (VR) and augmented reality (AR) devices which superimpose graphics over a real world view go mainstream.
Even so, it is far from being the only technology giant involved in the sector:
Facebook’s Oculus division has just announced its virtual reality headset will go on sale in the UK on 20 September, having already launched in the US
HTC offers a rival VR headset the Vive that can match its users’ footsteps to in game movements
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Microsoft is developing an augmented reality headset the HoloLens which is already available in a test version to developers
Sony’s PlayStation VR hardware is set to go on sale on 13 October
Apple’s chief executive has revealed that its working on AR products, but has not detailed what they are.