Call it whatever you want, maybe a way of advert or could be embarrassing, whichever the case, it’s designed to help you showcase what you drive and suggest that you need an upgrade.
The billboard that targets you as you drive by revealing the make and model of the vehicle and suggesting an upgrade.
“The ad could come up with ‘Hey you in the Mercedes, you could be driving this [instead],'” said Paul Turner, chief marketing officer with Cloudian, which is working with the Japanese company Dentsu on the project.
It has been tested and tried and it proves to be 94% accurate after two companies ran a pilot test.
Highly-targeted ads are the norm while we browse the web and use apps, but such approaches have not largely entered the broader world yet. This approach, which is reminiscent of the sci-fi thriller Minority Report, is a reminder of how digital technologies and the personalization they offer will increasingly creep into all aspects of our daily lives.
The companies aren’t sitting back and desire to get maximum accuracy after the next test would be done. In regards to this they have trained a computer system by showing it hundreds of cars and exposing it to the make of the car.
As Dentsu and Cloudian computers saw more and more images of a specific type of automobile — averaging about 4,000 per car — the system learned to recognize the features that distinguish a given type of car.
At the moment, the system can identify about 200 cars and their models.
One potential challenge for the technology is picking a relevant advertisement when a variety of types of cars are driving by. Spokesmen at both companies said in such a circumstance they would see what type of car their advertisers were most interested in targeting, and display an ad for that driver.
They suggested that one potential ad campaign could be targeting long-range truck drivers who are looking for a place to eat and sleep.
For your safety, try as much as possible not to be surprised if one day while driving your old car, a billboard recommends updating to this year’s model.
Here at Edliner.com plead that you hold on to your steering.