HERE Automakers Team Up To Solve Traffic Issues With The Use Of Data

Graphic depicts the range of sensor information feeding a new set of live traffic services

German digital map maker HERE will introduce a new set of traffic services this week that allows drivers to see for themselves what live road conditions are like miles ahead using data from competing automakers, an industry first.

The Berlin-based company, owned by Germany’s three premium automakers, will provide four services in which drivers share detailed video views of traffic jams or accidents, potential road hazards like fog or slippery streets, traffic signs including temporary speed limits and on-street parking.

BMW, Daimler and Volkswagen will all contribute data to the service, making their first big collaboration since they bought HERE for 2.8 billion euros ($3.1 billion) late last year from mobile equipment maker Nokia NOK1V.HE of Finland.

Other automakers are expected to join the project later and contribute data from their vehicles, HERE said.

The new live traffic services are set to hit the road in the first half of 2017, HERE said on Monday before the opening of this week’s Paris Motor Show.

Hundreds of thousands of vehicles from the three German automakers are set to begin feeding visual data into the HERE system supplying these services, with millions of vehicles expected to contribute live traffic feeds by the end of 2018, HERE said.

“You have competing brands which are putting their data together to create very unique services which were not possible before,” Bruno Bourguet, HERE’s global head of sales, said in an interview.

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As other automakers contribute data for these services, an increasingly comprehensive view of road conditions around the world will be built to aid human drivers and, eventually, computer systems for autonomous cars, for which real-time road data is a pre-condition for replacing human drivers.

HERE, which provides location data to carmakers, businesses and consumer mobile apps, plans to offer live traffic data to the auto industry and other businesses needing more than static maps for new connected car services, including municipalities, road authorities, smartphone makers or mobile app developers.

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