SAP announced a broad partnership with Apple today to bring iOS to SAP’s enterprise customer base. The announcement comes almost two years after Apple made a similar deal with IBM.
Steve Lucas, president for SAP’s Digital Enterprise Platform says while it’s natural to see similarities between the two deals — two large enterprise companies making a deal with Apple — he says there are major differences.
For starters, he says SAP is firmly an enterprise software company and it has built a cloud platform to access all of the software it has developed, whether its core ERP product, SuccessFactors or Concur. He says having that core certainly is a differentiating factor in his view.
Still there are similarities too. As with IBM, SAP has been working closely with Apple to bring its profound design sense to this endeavor. The objective of this partnership is no less than to revolutionize work on the iPad and iPhone, Lucas says.
It’s no secret that Apple wants a bigger piece of the enterprise market and these kinds of agreements help solidify their enterprise position and drive Apple hardware sales inside companies that were traditionally PC shops — and hence more often considered Microsoft territory.