5 Reasons E-Commerce In Nigeria Isn’t As Lucrative As It Should Be

Wikipedia, defines electronic commerce (e-commerce) as trading or facilitation of trading in products or services using computer networks, such as the Internet or online social networks.

Truth is Nigerians loves to shop. We always spring up reasons to get that new dress, phone, bag, or shoe. Honestly the list is endless. But, not everyone loves to go around the big Lagos market and get pulled left and right by sellers who can’t guarantee that the products are not fake.

For someone who works a 9 to 5 shift daily and even on weekends, you can barely spare time to visit the market no matter how important the product is. The existence of Electronic commerce saves you a whole lot of physical stress, thereby bridging the aforementioned gap.

However, since its introduction, e-commerce is yet to earn its seat at the big table and make a push at the traditional market.

Our list outlines the challenges which has hindered the growth and success of e-commerce in Nigeria.


Trust Issues With Nigeria

Basically in Africa especially in Nigeria, trust is a luxury only a minute percent of the population can afford. An average Nigerian, when physically shopping in the markets, has major issues paying for goods upfront, thus the idea of shopping online remains alien and somewhat a taboo to most. For most Nigerians,“seeing is believing” .


Mistakes and Slip up from the Company

On the path of the company, mistakes that occur from goods order, date or time of delivery can deeply affect your patronage. In a country with little trust, there cannot be mistakes on your path. Customers have come up with complain that the product they receive is nothing like the picture the company put online.

Low Internet Penetration and Network Unavailability

Don’t even get me started on this *sigh*. Africa as a whole is deeply affected by the unavailability of good internet service and Nigeria is no different. The way the service providers extort citizens only to deliver low quality packages is outrageous. Internet is the only medium through which e-commerce companies can reach their clients, and if this issue is not properly tackle how would your customer make order.

Restrictions and Harsh Business Regulations

In a country like Nigeria, whose political and economic climate is unfavorable, entrepreneurs will always find it tough to establish business (especially if you are a foreigner). The Nigerian laws are surrounded with enormous amount of sanctions and bad not to even mention bureaucracies. Also the cost of running business is high when u calculate expenses such as transport, power and even manpower.

Poor Infrastructure

As a developing country, Nigeria lacks the adequate infrastructure that facilitates quick delivery of products. Quick delivery is only efficient in few states like Lagos, Abuja and Port-Harcourt. In other states, it takes up to a week to get products delivered.

If the aforementioned problems can be tackled, electronic commerce with thrive in Nigeria and it will gain more acceptance in due time.


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Daniel Enisan is a content writer at edliner.com. With a degree in mass communication, Daniel is a full breed journalist. Daniel is a realist, loves the use of sarcasm, a movie and music junkie. He is also a poet and a good listener.

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