With the limitation surrounding the Pokémon Go, the unavailability of the game in other areas in the world, the head of the developer behind Nintendo Co Ltd’s Pokémon GO said he wanted to launch the smash-hit mobile game in roughly 200 countries and regions “relatively soon” and was working on bolstering server capacity to enable the wider rollout.
Amazingly, even with its limitation, the blog buster game with augmented reality, has turned the world aro und with so much buzz about the animal creature game.
“Why limit it?” John Hanke, chief executive of Niantic, which developed Pokémon GO jointly with Nintendo affiliate Pokémon Company, said in an interview with Reuters on Friday.
His comments helped Nintendo shares on Friday surge another 10 percent, setting a record in daily trading volume for an individual stock on the Tokyo bourse. The shares have climbed 86 percent in just over a week, adding $17 billion in market value.
He confirmed that the game would soon be coming to Japan and that he expects “ultimately to launch” the game in South Korea, where Google’s mapping functions are restricted due to security issues with North Korea.
Hanke said the company is considering introducing a sponsorship scheme similar to one it has with Ingress, which designates sponsors’ stores and vending machines as spots in the game.
Sponsors pay per customer visit, providing a revenue stream in addition to in-app purchases. Niantic currently has eight corporate sponsors for Ingress globally, including SoftBank Group Corp and the number is likely to be similar for Pokémon GO, he said.