According to a report, the retail giant Amazon will be adding “dozens of new brands” to the service, which already offers a wide range of items from toilet paper and diapers to drinks and pet food.
Introduced last March, the Dash button was designed to offer faster, simpler ordering for members of its $99-per year Amazon Prime service. As opposed to opening up Amazon on a computer or phone, users would order a Dash button and then simply press it to reorder that particular item. The Dash would be synced to a user’s Amazon account and connected to WiFi to make for a more seamless (and Amazon hoped more frequent) shopping experience.
In the year since the company first announced the product, Dash has grown to include over 100 brands. To celebrate the product’s one year anniversary the company in March added several big names. Among them: Brawny, Charmin, Clorox, Doritos, Energizer, Lysol, Peet’s Coffee, Playtex, Purina, Red Bull, Starbucks, Trojan, and Vitamin Water.