There is a cliché that says that if you want to sell anything, come to Nigeria. Over the years Nigeria, has been a fertile ground for the growth of many companies especially in Diaspora. Fortunately, many Nigerians have refused to be left behind in this world of technology that seems to be on the move like a ticking clock. I wouldn’t say Nigerians are materialistic but they sure have a taste for good things, and it’s no surprise that BBM have discovered this secrete and has made Nigeria and south Africa in particular one of its major users and providing job opportunities in return.
With about 10 million visits to the BBM shop per month, and now over 26 million ad requests per day; Matthew Talbot, Senior Vice President of BBM, in a recent telephone interview with Vanguard revealed that Africa is already becoming a key market for rolling out BBM monetization strategy.
Of course, one of BBM’s goal is to create a platform where everyone can interact with friends, family, favourite brands, shopping outlets, local merchants, and more as long as it makes its consumers comfortable. Talbot while providing insights on BBM’s strategy and focus on making BBM the most connected and social platform for consumers and highlighting Africa as a strong market with advertising markets in Nigeria and South Africa representing two of the biggest global opportunities for BlackBerry said that as part of its monetization strategy.
“Since I came to BlackBerry in 2014, we’ve added a complete Shop experience beyond just stickers including sponsored stickers, subscriptions services, top picks for apps, BBM Meetings, Android Wear support, and a number of privacy and security features including private chat. App payment solutions
“We will grow our users’ base and products. Our growth in Africa is continuing. We are looking for opportunities for local developers to work with us on app development. This will present opportunity for young developers. There is huge opportunity for Africa with BBM. “BBM has changed a lot in its strategy.
Presently, BBM has a growth of about 22 million already registered users with Nigeria sharing the greater part of the number.
“In Africa, the BBM Shop gets over 20 million views each month and has tallied 60 million total stickers sent and received. The Shop features more than 25 sticker packs tailored to the African market, like Naija Slang. This focus on local and relevant content helps drive the numbers higher.’’
“The advertising markets in South Africa and Nigeria represent two of our biggest global opportunities. Both markets generate substantial daily ad requests, which are reflected in the pricing and performance of the ad units”. He explained.